Brent and I have been on a journey of a sorts to rebuild our doula training business. In that process, we came across a book entitled “The E-Myth Revisited.” It has changed how we looked at building a business in many aspects, but more than anything, it has changed how I looked at the process of business building and the meaning it takes on in my life.
The book presents the idea of a business as being much more than just the skills you learn. For a doula business, these skills may include what you learned in your doula training, but also the skills of marketing, communication, booking keeping, etc. In fact, if this is all you know about business, than you are bound to become frustrated, overworked, and unable to accomplish what you wanted to accomplish with your business in the first place. Yet these basic business skills are all that most business courses teach.
If you look up doula business in a search engine, you are bound to come across numerous courses that will provide you with these technical skills, but none that I could find that addressed the idea of what building a business actually looks like beyond those technical skills. Thus, I am embarking on a journey with the idea of improving my own doula training business, but also desiring to bring you along with me in the process. The hope is that you can also utilize the business skills you learn to build something that means much more to you than just those set of skills.
I am hoping it will provide me with a greater meaning in my own work as a business owner, as well as provide me with more balance in my life.
“The E-Myth Revisted” on Amazon.com
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