Grow Your Doula Business with Darlene MacAuley
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You’ve just finished your training, and you know you are going to make a great doula!  You have your doula bag ready to go, but now you just need to figure out how to find those clients in the first … Read More

Market Your Doula Business: Your Ideal Doula Client
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The last doula business post I did, we talked about what defines you. Now you want to start figuring what kind of clients want what you have to give. Your ideal doula client is going to be the woman that … Read More

Stock Photography for Your Doula Business
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Navigating the waters of photography for your doula blog can sometimes prove to be tricky. That said, there are low-cost and even no-cost options that offer high-quality, attractive stock photographs that are safe to use and will keep you out … Read More

SEO for Doulas
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While having an online presence is not the only tool in your bag for promoting your services as a doula, it is an integral part of the whole advertising picture, and if done right, is a fairly inexpensive return on … Read More

Blogging for Doulas
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Blogging for Doulas People who are looking for doulas need a way to find you. In the past, doulas have typically relied on referrals or networking within their birth community. This works well if you have a strong network, but … Read More

Using DoulaMatch to Market Your Services
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“DoulaMatch.net” is a powerful, yet free, tool for advertising services as a doula. I spent a little time on the online directory for doulas, searching for our certified doulas to see how they compared. I came up with a short … Read More

Our Commitment to the Professional Doula
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Our commitment to the Professional Doula Download Doula Statement of Professionalism (pdf) A month ago, I came out with a statement on the Professionalism of Doula Education and Care.  Written to offer an industry standard for the professional doula, it … Read More

Building a Doula Business
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Brent and I have been on a journey of a sorts to rebuild our doula training business. In that process, we came across a book entitled “The E-Myth Revisited.” It has changed how we looked at building a business in … Read More

Doula Websites as a Community Resource
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Meet Yasmin AbuAyed, one of our newest alumni. She resides in the city of Dubai in the United Arab Emirates. (She is our second alumnus located in the Middle East!)  As part of her online promotional efforts, Yasmin uses her … Read More

Doula Brochures from Students
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Early on in our birth doula training program, we ask students to complete an assignment that asks them create a handout explaining the role of a doula. This in turn allows our students to have piece of marketing material to … Read More

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