The last doula business post I did, we talked about what defines you. Now you want to start figuring what kind of clients want what you have to give. Your ideal doula client is going to be the woman that wants to have exactly what you can give. This does not mean that other women won’t use you, but by working on figuring out who wants you the most, you can begin to market to your most likely client. This video explains the purpose of finding your ideal client, and how to go about doing it.
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