Market Your Doula Business: Your Ideal Doula Client

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The last doula business post I did, we talked about what defines you. Now you want to start figuring what kind of clients want what you have to give. Your ideal doula client is going to be the woman that wants to have exactly what you can give. This does not mean that other women won’t use you, but by working on figuring out who wants you the most, you can begin to market to your most likely client.  This video explains the purpose of finding your ideal client, and how to go about doing it.

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Rachel has worked as a register nurse (BSN from University of Utah) since 2004 with a work history in Labor and Delivery, NICU and Postpartum Care. She is also the founder of New Beginnings Doula Training which she organized in 2011. When she's not busy being a mother and grandmother, she can be found reading research papers related to some aspect of childbirth.

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