Blogging for Doulas
People who are looking for doulas need a way to find you. In the past, doulas have typically relied on referrals or networking within their birth community. This works well if you have a strong network, but what do you do if you don’t? That’s where blogging comes in.
The purpose of blogging in your doula business should be to get more potential clients to your site. In order to do this, follow these steps:
Know who you are trying to reach.
In order to create the right content, you need to understand what your potential clients may be looking for. What kinds of questions would they be asking about birth? What solutions are they looking for? You can figure this out by asking former clients or looking in social media groups or blogs that your potential client may be a part of.
Create solution based content.
Create your blog with the idea that you are there to solve your potential client’s problems by educating them. That education comes in the form of a blog, and it is the blog that will get the attention of a future client. This content will help potential clients achieve their goals and you will be familiar to them when they are looking for a doula or refer you to someone else.
Optimize your content using keywords and phrases
Once you have an idea of what your potential clients may be looking for, start pulling out keywords and phrases that they may use to search the internet for the information they want. Include these keywords and phrases in your title, the opening paragraph, and a few more times in the rest of your blog. This will help search engines find your page and list it in their search results.
You have seen numerous women on a pregnancy board ask about what the difference between a midwife and a doula is. You have determined that these are women that may want to use a doula at some point, so you decide to write a blog post about this topic. You can choose to have “the difference between a midwife and a doula” be your keyword, but you may also want to be more specific. Use whatever keyword or phase you choose in the title and content.
With these three steps, you can begin building up content that will help educate and find your own unique clients.